Brief

I was commissioned by my local barber to come up with a rebrand for his newly relocated hairdressing salon. The existing barber shop was called ‘menzonly’ and serviced only men. He felt it was time to expand and rename the business to appeal to both male and female customers.

My client required that the rebrand should allow for future franchise possibilities. He also requested a high standard of design to justify an increase in service prices.

 

After working closely with the architect, we discussed the importance of using bold imagery to attract customers into the salon. A large bulkhead that begins at the entry of the salon and continues to the rear was 
an appropriate choice. Finally,
I introduced a black & white
image with the menzplus identity reversed out to create a
visual impact.

My client was extremely pleased with the outcome and he felt his brief had been fulfilled. The salon can now charge increased rates for the various hairdressing services. His business has become more successful and he believes there is potential to franchise his salon in the future. This client also commissioned further design work at a later date for
a scissor company he began.

Menzplus Hairdressing

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Strategy

My strategy for this brand was to come up with a memorable identity for my client. I decided to incorporate a male symbol, 
a plus sign and a pair of scissors. I continued to develop this concept to ensure it was powerful enough to be the foremost graphic used in the shop fit out and further collateral. I applied the identity over two business cards so that when joined together they create one image. This added a sense of fun and originality to the stationery. As part of my approach to engage male and female customers, two colours were chosen throughout the entire brand. Black to attract males and watermelon pink to attract females.